What is Fairtrade?
Not all trade is fair! Farmers and workers at the beginning of global supply chains don’t always get a fair share of the benefits of trade. Fairtrade enables consumers to help put this right and gives producers greater control over the terms of trade.
Fairtrade is an alternative approach to conventional trade. It is based on a partnership between producers and consumers. Fairtrade offers farmers and workers improved terms of trade, which allows them to improve their lives on their terms. For consumers, Fairtrade is a powerful way to reduce poverty through every day shopping.
The Fairtrade system is one of the largest and most diverse global movements with thousands of relationships in more than 90 countries. Fairtrade takes a holistic approach to sustainability focusing on improving economic, social and environmental conditions for the long-term.
Fairtrade connects producers and consumers, promotes fairer trading terms, and empowers producers to combat poverty, strengthen their position and take more control over their lives.
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