What is Fairtrade?

A fairer deal for farmers and workers

Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries.

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How Fairtrade works

Fairtrade connects producers, businesses, and consumers in a global system of sustainable, ethical trade.

With over 30,000 unique Fairtrade products on sale worldwide, the decisions you make while shopping can improve the lives of farmers and workers in developing countries.

Fairtrade uses its standards and certification to change trade for the better, in a way that is fair for producers and fair for consumers.

Read on to learn more about this alternative approach to trade.

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    The Fairtrade Marks

    The FAIRTRADE Marks are the symbols of the international Fairtrade system. Learn what's behind the Marks you see on Fairtrade products.

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    Fairtrade Sourcing

    Fairtrade is a partner on the journey to sustainability, for consumers, businesses, and farmers and workers.

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    How Fairtrade differs from other labels

    There are lots of labels out there. Here's what sets Fairtrade apart from the others.

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    Report misuse of the Marks

    We work hard to keep Fairtrade credible. Help us prevent misuse and fraud by reporting it.

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    Fairtrade products and ingredients

    Fairtrade has different approaches to fit the needs of producers, companies and consumers.

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    Traceability in Fairtrade supply chains

    Most Fairtrade products are kept separate from conventional goods from the field to the store shelf.

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